Dee Sadler

Senior UX Director with 20+ years of demonstrated experience in UX in visual design, information architecture, interaction design, front-end, and user research. Has worked in a range of industries including healthcare, finance, telecom, and eCommerce. Strong leader with 13 years of experience managing designers and 8 years as a UX Director. Result-oriented and able to drive successful outcomes for projects and teams.

  • I have worked estensively in all UX disciplines VisD, Interaction, User Research etc), including Front End Development
  • Certified Technical Instructor
  • Deep community ties: Ran 7 User Group including UX groups
  • Conference Organizer for D2W, a designer/developer workflow conference
  • Speaker at both developer and designer events and UXPA's
  • LinkedIn Learning course author and have 4 courses on DesignOps
  • I have experience in UX for consumer-side mobile, financial applications, B2B applications, Ad agencies, telecommunications, web sites, and healthcare applications (serving consumers and medical professionals)

I also have an eyeglasses problem. I own more than 38 pair.

My Process: I used the triple diamond because the leaders (at the last place I worked)were taking Agile and they used the double diamond to show what design was.


UX Strategy

I can help businesses understand who the users are, what their needs are and what direction the product should go.

This accomplished through seeing what user research is already available, demographics, analysis, lean model canvases, user segments, behaviors, understinding pain points, journey maps and other methods. It is essential to understand for whom we are building something for, and what they really need. In agile, this is the Investment level.