Dee Sadler

User Experience Designer
I am
an IxD Designer a UX Manager a Mobile UX'er a strategist

Design is so simple, that is why it is so complicated. — Paul Rand

Hire Me My Resume

Mobile UX

Strategy, IxD

Mobile first Strategy and implementation. User advocate for the when they are using the product, how, when, and where.

UX Process

All about the user

UX is about knowing who the user is, for whatever project I work on. Is it digestable, clear, familiar and delightful.

Team Lead

17 Years of Experience

Managed teams of interaction designers, web and visual designers. Managed user groups, events and conferences.

Presenter

Speaker, Author

Adobe Certified Instructor, UX user group manager, video tutorials, and have spoken at dozens of conferences.

Portfolio

About Me

WHO AM I?: I am an UX Strategist and Interaction designer. I've managed up to 5 interaction designers visual/web teams and mobile applications. I've been point of contact for mobile applications, and enjoyed working with developers to create client-side responsive/adaptive and mobile applications.

I was so excited to teach an entire day pre-conference class at Adobe MAX (5000+ attendees) this year on "UX for everyone". I had a hands-on lab talking through some of the UX processes by setting the class up with data, then with that data doing brainstorming sessions, journey maps and wireframing out a mobile app. What was exciting was that many of these many in the group had not been exposed to the UX world that often. I recently gave an online webinar on using Adobe tools for UX designers. I believe in the UX process, because only then can you break the rules.

WHAT DO I DO?: With interaction you still have to do the strategy, research and talk with stakeholders. Standards also matter because designing the familiar is important for the user to feel comfortable interacting with a product. I love research and figuring out who the user is through various tasks like current state analysis, and mapping and then wireframing and prototyping because they help to make sure I am creating the best interactions for the user. I also enjoy the visual design aspect and working with the developers. I strongly believe the tools are just that, tools. I'm an expert in Adobe apps, but I am just as comfortable in Axure or pen and paper.

  • LinkedIn
  • Twitter
  • Blog

Skills

User Interaction Design Manager: Responsible for overseeing the day-to-day operations of interaction and visual design teams and projects, making sure motivation and performance levels are maintained. Responsible for mentoring, coaching and training.

Technical Evangelist: Speaker conferences, demos for Adobe events, training staff on UX techniques, and video tutorials author. Adobe Certified Instructor, user group manager, backed by Adobe as a community evangelist (Called ACP).

Human-centered design including:Interaction Design, UX strategy, proof of concepts, research, user-testing, prototyping, wireframes, design briefs, A/B testing, mobile apps, web applications, Axure, sketching, IA, UX process, persona creation, visual design, Adobe Certified Instructor.

  • Adobe
  • CSS3
  • Fireworks
  • Muse
  • photoshop
  • InDesign
  • InDesign
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Workflow

Between people and apps

Making sure the stakeholders, UX team and developers all agree on terminology, and the who, why and the when are agreed upon in the design plan.

Same goes with the tools used.

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Prototyping

User Testing

The correct prototype, is whatever interaction is needed for the user to correctly interact with the mobile/web/application being tested.

The tool used to create that prototype will also change depending on that interaction. I've used Muse, Flash, Fireworks, InDesign, HTML, Javascrips, InVisionApp, UXPin and any number of other programs. I've used several online and external companies to conduct user testing.

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Mobile UX

App Design

I love designing mobile apps because "designing the familiar" is still being defined. Making something simple is harder then you think, so the challenge is exciting.

There are so many more varibles then desktop design. What is the person doing while using the app and what do they need to do are my favorite questions.

Experience

  • 12
  • Years Experience

    From project managing multiple mobile apps, to presenting to large audiences, I love a challenge. I was a Certified Adobe Instructor for 17 years and that taught me how to learn. If I don't know something, give me a small amout of time, and I'll figure it out.

    I read blogs and articles, daily and am always willing to push out of my comfort zone. I find the UX process the most challenging as a skill. There are so many techniques to choose from in any given project, figuring out which and how to use them keeps me excited about my profession.

  • Sept. , 2015 to Present
  • hwy22-logo

    Highway 22 Design Director | UX

    Research and interaction for an Marketing agency, and Federal online insurance application, to increase understanding of the user, by utiliziing demographics, competitive/comparative analysis, current state analysis, personas, experience maps and presenting the UX process to stakeholders, thus changing major aspects of the products.

    Led the redesign of the Highway 22 web site, including user research, current state analysis, content strategy, evaluating two interim prototypes, and contributing the HTML andCSS to the final production code. The updated site has increased traffic and online referrals by 36.73%.

  • Jan , 2013 to April , 2015
  • brand-logo

    H&R Block UX Manager, Interaction Design

    Team Manager: Managed a team of interaction and UI designers using the Sit Lead method for the retail and digital teams at H&R Block.

    Project managed, team lead, research and interaction for mobile apps decreasing pages needed while increasing user interactions by 165%. Created interaction standards, spec docs, style guides, 10 prototyes for user testing and consulted on creating responsive websites for multiple internal teams.

  • Aug , 2010 to Jan , 2013
  • brand-logo

    Sprint Senior User Interaction Designer / Technology Development Strategist

    Created a customer care browser-based app for the Chrysler car application program starting with business requirements and stakeholder interviews, to design to helping with the CSS. Worked on an agile team to create the Sprint Zone app itself, helping with the interaction and UI while worked hand-in hand with the developers. Lead a team of developers and designers to create an internal stand alone app for the marketing team to input text for the Sprint Zone app. Patent holder for “Method of Accessing Services From a Mobile Communication Device” along with other members of that team.

  • Jan , 2001 to Present
  • brand-logo

    A Box of Pixels / D2WC, LLCUX / Instructor, Web Design

    Current project is mobile UX of a mobile chat app. Decreased steps, to a create a simplified and cohesive design starting with the Sign In process. Research, analysis, interaction and visual design.

    Research and interaction design, web design for MacSource, River City Solutions, Ingrams magazine, David Nanos productions, ThinqDigital and F2 New Media.

    Adobe Certified instructor, for ThinqDigital, and did demos across the country for Adobe as well as events and video tutorials for Total Training.

    Sunflower Dermatology launched their website with SEO in mind before building the website which preserved the budget and reduced implementation costs. SEO was or has been implemented. 277.22% increase in organic traffic within 60 days.

  • Aug , 2010 to Jan , 2013
  • brand-logo

    Sprint Senior User Interaction Designer / Technology Development Strategist

    Created a customer care browser-based app for the Chrysler car application program starting with business requirements and stakeholder interviews, to design to helping with the CSS. Worked on an agile team to create the Sprint Zone app itself, helping with the interaction and UI while worked hand-in hand with the developers. Lead a team of developers and designers to create an internal stand alone app for the marketing team to input text for the Sprint Zone app. Patent holder for “Method of Accessing Services From a Mobile Communication Device” along with other members of that team.

  • 2008
  • brand-logo

    Teva NeuroscienceUI Designer / Visual Designer

    Created websites, both visually using research, strategy, wireframes for the developers and CSS and HTML for Teva’s generic drug companies.

  • 2007-2008
  • brand-logo

    Sprint UX Designer

    E-Commerce team primarily in interaction design, creating wires and prototypes while making sure the persona integrity was upheld. Prototyping for usability testing at the Sprint Lab.

  • 2006-2010
  • brand-logo

    Fusion Authority Quarterly UpdateCreative Director

    Creative force behind Michael and Judith Dinowitz’s Fusion Authority Quarterly Update magazine. Created cover designs, entire format, layout, helped with articles, printing and marketing.

  • 2005-2007
  • brand-logo

    VMLUI Designer

    Web design and development, Flash sites and banners and print design for clients like Xerox, Sprint, Microsoft and more. Standardized Flash practices for the team and helped implement the first CSS and set best practices for Hills Nutrition’s website.

  • 2005
  • ingrams

    Ingram's MagazineArt Director/Web Designer/Photographer

    Created layouts, ads, for a local business magazine. Did photography and web design for 5 of the companies sites and created some from scratch.

  • 2003-2005
  • River City Solutions

    River City Solutions Software Trainer and Web Designer

    Adobe Certified Instructor leading six different types of courses on Adobe products and web design. Web designer for River City’s clients and helped install OSX on Hallmark’s 2000 computers.

  • 2001-2003
  • brand-logo

    Corporate Express/Data SolutionsTrainer / Prepress

    Trained the staff on Acrobat forms, and created Flash documents, changed the way all of the teams worked by using Acrobat forms instead of faxing. Team lead for side projects and utilized knowledge of Adobe actions to increase workflow and time spend inside applications.

Testimonials

I have had many opportunities to work with Dee over the years at Sprint, H&R Block and in other User Experience related work. She is insightful, a leader in the community of UX and skilled at what she does. While the Director of User Experience at H&R Block, Dee was one of my lead managers. She led a team of designers and delivered top level design direction. She also was able to lead the mobile redesign of 3 different key H&R Block mobile applications. This effort shaped a more consistent and focused user experience and led H&R Block into "responsive" design for the first time. Dee will continue to lead user experience wherever her career takes her.

Dee's breadth of knowledge in a variety of software applications simply amazes me. She's is very involved in the online community, volunteering as an Adobe Community Expert, and in the "real world" as a User Group manager and teacher. Her sense of humor and enthusiasm are easily seen in how she happily shares her knowledge and skills with those around her. I've learned a lot from sitting in on her presentations, and I'm very pleased to call her not just a colleague, but a friend.

It's rare that you come across a talent like Dee. I've known and worked with Dee for over 7 years on various projects and she always goes above and beyond what's asked of her. Her knowledge of mobile platforms and dedication to helping others is particularly noteworthy. She is a dedicated member of the Adobe Community Professionals team and is always a favorite amongst conference attendees and her fellow speakers.

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  • Jason Whitney
  • CEO ,
    Highway 22
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  • Jim Babbage
  • Adobe Solutions Consultant ,
    EDU Canada
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  • Justin Seeley
  • Author, Blogger, Designer, Speaker , Lynda.com

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